Sutraaya was born from a simple yet powerful belief — that clothing should do more than adorn the body; it should carry meaning, memory, and soul. Rooted in a childhood spent amidst Indian textiles, handlooms, and stories whispered through generations of craft, Sutraaya is an ode to heritage. Every thread reminds us of where we come from, and every weave reflects the beauty of mindful creation.

The name Sutraaya finds its essence in the Hindi word “Sutra”, meaning a sacred thread — something that binds, connects, and holds together. Just as a sutra ties ideas, traditions, and people into a unified whole, Sutraaya weaves together artisans, culture, and contemporary women into one seamless story. We collaborate closely with skilled artisans from across India, honoring age-old techniques while shaping designs that feel effortless and elegant for today. Each garment is thoughtfully crafted with patience, care, and deep respect for the hands that make it possible.

At Sutraaya, quality is intentional, ethics are non-negotiable, and design is timeless. Our pieces are created not for fleeting trends, but for moments that last — garments you return to, cherish, and pass on. More than fashion, Sutraaya is a feeling! More than clothing, it is a connection! We don’t just create garments - we weave stories you can wear. Thank you for walking this journey with us and for choosing pieces made with heart, heritage, and honesty.

हमारे सूत्र में बंधने के लिए धन्यवाद।

WHO WE ARE

Sutraaya (Previously Siya Sarees), a brand registered under Shruti Veena Creations Pvt Ltd. The motto is to make high-end fashion accessible at affordable prices so you can feel special and elegant… all this and much more without taxing the purse!!

Indian weddings are elaborate and extravagant affairs where the best and most beautiful is to be displayed and will get “The Second Glance” for its unique texture, design, print, and color. Ethnic wear is our passion, and Sutraaya will be setting fashion apart. Life is a canvas, so make it your art. Why wait?? Paint the canvas at OUR ONE STOP SHOP to buy ethnic wear at competitive prices.

MEET THE FOUNDER

I’m Shruti Srivastava, founder of Sutraaya. A NIFT graduate with 17 years of industry experience, I’ve worked across design houses and export firms. Sutraaya is a D2C women’s ethnic wear startup that blends Indian craftsmanship, contemporary design, and responsible fashion through digital-first consumer engagement.